Awesome Case Studies & Resources
With so many invaluable resources – both books and online case studies, white papers, e-books and videos – I figured it would be nice to create a home for some of my favorites. This is by no means a comprehensive list.
If you would like to contribute, please feel free to leave a comment or email me at rachelrusnak@sbcglobal.net.
BOOKS:
Groundswell: Winning in a World Transformed by Social Technologies
Convergence Culture: Where Old and New Media Collide
Always On: Language in an Online and Mobile World
The New Rules of Marketing and PR
Putting the Public Back in Public Relations
ONLINE
Marketing:
Lose Control of your Marketing! Why Marketing ROI Measures Lead to Failure
The New Rules of Viral Marketing
Communications 3.0 – Creating Platforms for Brand Advocates
Social Media:
Social Media Revolution
General Media/The Net:
The Digital Future Report – Surveying the Digital Future
